From New Orleans CityBusiness Daily Update:

King cakes bought at Whole Foods Market stores will benefit Louisiana shrimpers, the organic and natural foods retailer said.

For every king cake sold in stores in Louisiana, Texas, Georgia, South Carolina and North Carolina, Whole Foods will donate a dollar to support the White Boot Brigade, a project of Loyola University New Orleans’ marketumbrella.org.

In Louisiana and Texas stores, the promotion runs from February 1 to Mardi Gras Day Feb. 20. For Georgia, South Carolina and North Carolina locations, it runs Feb. 1-25.

The White Boot Brigade aims to help a small band of local shrimpers sell their catch directly to New Orleans area restaurants to boost profits for the fishermen.

In 2006, Whole Food’s south region of Georgia, South Carolina and North Carolina donated a dollar for every king cake sold and raised $5,000 for the Crescent City Farmers Market.

Sorry so echo-chambery. I’ll add a little value by pointing you to a delicious king cake recipe on the Whole Foods site. It serves 15, so I’m expecting a piece.